Company offers African-American alternative to Google

A search engine is suggesting they offer a more diverse experience than Google, Yahoo and other big names.


Rushmore Drive is designed to deliver results tailored more to the African-American experience.


The founder researched habits of Web surfers in areas of large black populations such as Atlanta and wrote software to give topics that are germane to the community.


The site already has Coke and General Motors as advertisers and had 800,000 unique visitors in June.