HATTIESBURG, MS (WDAM) - Hattiesburg downtown businesses are preparing to welcome folks who will "shop small" as part of Small Business Saturday.
It's an awareness campaign started in 2010 by American Express.
It encourages folks to spend money at small businesses.
The Historic Hattiesburg Downtown Association hopes you'll shop the small businesses there.
About 95 percent of downtown shops and restaurants plan to open Saturday.
"Small business Saturday is really to remind people to shop in their down towns, to shop their local stores, the local merchants, where ever it is," said Andrea Saffle, executive director of the Historic Hattiesburg Downtown Association.
"Small business is what our country was founded on," said Diane Shepherd, owner of Main Street Books. "Before we had internet and before we had cyber and all that stuff, you shopped downtown at your local mom and pop stores."
American Express says 95 million people "shopped small" during the event in 2015.