HATTIESBURG, MS (WDAM) - The First bank held its annual shareholder meeting on Thursday at USM.
Headquartered in Hattiesburg, the First bank reported a 29 percent increase in 2016.
The bank has grown its brand in the Gulf South by offering hometown, personal banking.
Hoppy Cole, president and CEO of The First, said the bank is growing and expanding the franchise.
In 2009, The First had total assets of $478 million to over $1.2 million at the end of the first quarter of 2016, which makes them the sixth largest bank in Mississippi.
"It's the culture created by our board of directors and shareholders and the people that carry out that mission," Cole said. "We have an extremely competitive workforce, and our team members holds the client in the absolute highest regard and that personal service and personal touch really sets us apart, we think, in this marketplace from most of our competitors."
The First bank has 32 locations in Mississippi, Alabama and Louisiana.