Geary Company Advertising campaign for Tunica Convention and Vis - WDAM-TV 7-News, Weather, Sports-Hattiesburg, MS

Geary Company Advertising campaign for Tunica Convention and Visitors Bureau earns top honors

Photo Credit: Geary Company Photo Credit: Geary Company
LAS VEGAS, NV -

This is a news release from Geary Company Advertising

The Mississippi Tourism Association (MTA) recently recognized Geary Company Advertising's "Tunica- WE GOT IT!" 2015 multimedia campaign for the Tunica Convention and Visitor's Bureau (TCVB) during the annual Governor's Conference on Tourism. The conference, in its 27th year, recognizes excellence in tourism marketing. 

Geary Company's "Tunica- WE GOT IT!" traditional and social media campaigns, which included print, outdoor, radio, television and digital components, were specifically targeted to the Memphis market in an effort to gain market share for Tunica from their neighbors to the north. The campaign highlighted everything Tunica has to offer, and was designed around the concept that though Tunica as a tourism destination is just a quick drive down the road from Memphis, it is nearly limitless in its number of activities and experiences. In every medium, the variety and quality of those experiences were reflected in a fun and engaging manner.

The campaign won awards from the MTA for Tourism Promotion of the Year, and for Social Media Strategy of the Year. Social media promotions resulted in over 18,000,000 impressions, and more than 100,000 clicks and engagements. Additionally, the TCVB website traffic in target DMA increased by 669%, year over year.

Mia Hoffman, Geary Company Director of Gaming Client Strategy accepted the awards in Tunica from Webster Franklin, president and CEO of the Tunica Convention and Visitors Bureau.

"We're delighted that the Mississippi Tourism Association has recognized the excellence of the TCVB campaign," said Jim McKusick, Geary Company CEO. "Our team was not only extremely creative, but also highly strategic in the execution of 'Tunica- WE GOT IT!' We couldn't be more proud of them."

  • Local NewsLOCALMore>>

  • Beer may lack fizz in Europe amid carbon dioxide shortage

    Beer may lack fizz in Europe amid carbon dioxide shortage

    Wednesday, June 20 2018 6:51 AM EDT2018-06-20 10:51:23 GMT
    Friday, June 22 2018 12:57 PM EDT2018-06-22 16:57:14 GMT
    (Nigel French/PA via AP). England supporters celebrate Harry Kane's winning goal as fans watch the World Cup soccer match between Tunisia and England at the Lord Raglan Pub in London, Monday, June 18, 2018.(Nigel French/PA via AP). England supporters celebrate Harry Kane's winning goal as fans watch the World Cup soccer match between Tunisia and England at the Lord Raglan Pub in London, Monday, June 18, 2018.
    A British trade group says there's a shortage of carbon dioxide in Northern Europe _ sparking fears that drinks may lack fizz just as thirsty soccer fans fill pubs for the World Cup.More >>
    A British trade group says there's a shortage of carbon dioxide in Northern Europe _ sparking fears that drinks may lack fizz just as thirsty soccer fans fill pubs for the World Cup.More >>
  • VIRAL VIDEO: Driver miraculously walks away after car goes airborne, careens towards gas pumps

    VIRAL VIDEO: Driver miraculously walks away after car goes airborne, careens towards gas pumps

    Friday, June 22 2018 12:35 PM EDT2018-06-22 16:35:59 GMT
    Surveillance cameras on a brand new gas station and convenience store capture a white compact sedan apparently speeding down Old Fannin Road towards Lakeland Drive in Flowood. Source: WLBTSurveillance cameras on a brand new gas station and convenience store capture a white compact sedan apparently speeding down Old Fannin Road towards Lakeland Drive in Flowood. Source: WLBT

    Surveillance cameras on a brand new gas station and convenience store capture a white compact sedan apparently speeding down Old Fannin Road towards Lakeland Drive in Flowood. 

    More >>

    Surveillance cameras on a brand new gas station and convenience store capture a white compact sedan apparently speeding down Old Fannin Road towards Lakeland Drive in Flowood. 

    More >>
  • Lower costs, fewer benefits in new health insurance option

    Lower costs, fewer benefits in new health insurance option

    Tuesday, June 19 2018 12:10 AM EDT2018-06-19 04:10:52 GMT
    Friday, June 22 2018 12:33 PM EDT2018-06-22 16:33:19 GMT
    As originally proposed, the new "association health plans" would have to cover people with pre-existing health conditions. However, they could offer narrower benefits than required under the Obama-era health law. (Source: Raycom Media)As originally proposed, the new "association health plans" would have to cover people with pre-existing health conditions. However, they could offer narrower benefits than required under the Obama-era health law. (Source: Raycom Media)

    Trump administration prepares to announce a new insurance option for small firms and self-employed people.

    More >>

    Trump administration prepares to announce a new insurance option for small firms and self-employed people.

    More >>
Powered by Frankly