This is a news release from Geary Company Advertising
The Mississippi Tourism Association (MTA) recently recognized Geary Company Advertising's "Tunica- WE GOT IT!" 2015 multimedia campaign for the Tunica Convention and Visitor's Bureau (TCVB) during the annual Governor's Conference on Tourism. The conference, in its 27th year, recognizes excellence in tourism marketing.
Geary Company's "Tunica- WE GOT IT!" traditional and social media campaigns, which included print, outdoor, radio, television and digital components, were specifically targeted to the Memphis market in an effort to gain market share for Tunica from their neighbors to the north. The campaign highlighted everything Tunica has to offer, and was designed around the concept that though Tunica as a tourism destination is just a quick drive down the road from Memphis, it is nearly limitless in its number of activities and experiences. In every medium, the variety and quality of those experiences were reflected in a fun and engaging manner.
The campaign won awards from the MTA for Tourism Promotion of the Year, and for Social Media Strategy of the Year. Social media promotions resulted in over 18,000,000 impressions, and more than 100,000 clicks and engagements. Additionally, the TCVB website traffic in target DMA increased by 669%, year over year.
Mia Hoffman, Geary Company Director of Gaming Client Strategy accepted the awards in Tunica from Webster Franklin, president and CEO of the Tunica Convention and Visitors Bureau.
"We're delighted that the Mississippi Tourism Association has recognized the excellence of the TCVB campaign," said Jim McKusick, Geary Company CEO. "Our team was not only extremely creative, but also highly strategic in the execution of 'Tunica- WE GOT IT!' We couldn't be more proud of them."