Many of us have become accustom to the display of pink in the month of October and it may seem routine to see WDAM go pink on the 7th of every month. However, to the 200,000 women and 2,000 men in this year alone across America who will be diagnosed with breast cancer, it is hardly routine.
Approximately 40,000 people will lose their lives to this disease this year, a harsh reminder that the battle is still not won.
Almost all of us know someone whose life has been affected or altered by breast cancer. The month of October represents a time for all of us to pause and consider what we can do to help find a cure. Organizations like Susan G. Komen and locally the Pink Ribbon Fund are among many who are in this fight for the long haul.
These organizations, among others, need your participation, your attention and your generosity. That is why we are passionate about keeping awareness of this disease throughout the year.
This is today's viewpoint.