Pop-up exhibition offers glimpse into reality behind Mississippi's creative economy

Pop-up exhibition offers glimpse into reality behind Mississippi's creative economy

This is a news release from Visit Mississippi

Visit Mississippi's Bureau of Creative Economy and Culture, in partnership with the Mississippi Museum of Art, will present a pop-up exhibition Sept. 17 at the museum's 380 South Lamar Street location. Highlighting various components of the state's creative economy, the pop-up exhibition will feature interactive and informational presentations on creative Mississippi businesses.

Visitors can expect to see an interactive installation of Mississippi-made furniture from various designers, including d+p Design Build, SwingLab, Anthony Jones of Old House Depot, NunoErin, and 555 Custom Designs, as well as light installations and atmospheric luminance by the artists of Davaine Lighting. As part of this exhibition, the Mississippi Creative Economy and Culture will host the "Creative Economy Lounge" throughout the night, an area of the Museum's Trustmark Grand Hall where visitors can learn more about the bureau's initiatives and discover some of the state's creative economy success stories with a series of short films.

The film series was produced by Blue Magnolia Films and Corner To Corner Productions, in association with Visit Mississippi's Bureau of Creative Economy and Culture, and each takes a closer look at a different member of Mississippi's creative economy. Featured are Grin of Hattiesburg, a family-owned coffee truck offering small-batch, handcrafted coffee, and happiness, to their community; Blue Delta Jeans of Tupelo and Oxford, specializing in custom, raw denim clothing and apparel; Sweet Magnolia Ice Cream of Clarksdale, an artisan ice creamery offering farm-to-table, small batch, original recipes; and Art+Place of Greenwood, a 20,000-square foot building turned into a hub for the creative industry by a group of local artists.

"This new series of short films shares the stories of boots-on-the-ground creative economy enterprises and community organizations," said Visit Mississippi's Bureau Manager for Creative Economy and Culture, Mary Margaret Miller. "The films demonstrate how Mississippians are growing the economy by investing in their ideas and in their communities. Through these stories we hope to demonstrate that the creative economy is not just a buzz word, but a viable mode of economic development that is ripe for growth in communities of any size."

The impact of the video series is quantifiable, with general awareness, sales, and social media interaction increasing. ArtPlace's film was viewed almost 1,500 times, and they experienced huge growth with social media followers. The new, far-reaching awareness of the organization brought attention to their fundraising campaign, which garnered more than $5,000. Sweet Magnolia's video launched them into a 20 percent sales increase and gained them 17 new clients. The company has also increased its brand into six new cities across the state.

"The films also helped launch our Creative Economy Facebook page from 635 to 1200 followers," said Miller. "The number doubled within 24 hours. We're thrilled to be getting an opportunity to engage people and show them the uniqueness of our state's artists."

The video series can viewed on Mississippi's Creative Economy's YouTube channel, or by clicking here.  For more information on Mississippi's Creative Economy, visit http://mscreativeeconomy.com. For more information on things to see and do in Mississippi, or to start planning your trip, see www.visitmississippi.org.

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