HATTIESBURG, MS (WDAM) - The University of Southern Mississippi officially has a new logo.
The Southern Miss Department of Athletics has completed trademarking and registering process for the new Golden Eagle logo.
The new logo was created after a mandate from the United States Patent and Trademarking Office Trademark Trial and Appeal Board claimed the "overall similarity in appearance" of the logo "creates virtually identical commercial impressions" to the Iowa Hawkeye logo.
Hattiesburg based design company Rare Design, the group behind recent revamps to The New Orleans Pelicans and Atlanta Hawks logos among others, created USM's new look.
Fans will be able to purchase merchandise with the new logo starting July 15.