Southern Miss Chief Communication Officer Contributes Social Med - WDAM-TV 7-News, Weather, Sports-Hattiesburg, MS

Southern Miss Chief Communication Officer Contributes Social Media Tips to PR News Guidebook

HATTIESBURG, MS (WDAM) - The following is a news release from The University of Southern Mississippi

University of Southern Mississippi Chief Communication Officer Jim Coll is one of approximately 60 marketing and public relations professionals who lent their social media expertise to the first edition of PR News' Social Media Guidebook. The book includes tips from public relations agencies, academia and brands like National Geographic Channel and 16 Handles on how to use Snapchat, Twitter, Facebook and other platforms to elevate communications campaigns.

Coll's entry is titled, “Managing Facebook Criticism: When Should Organizations Engage and How?” It is intended to help social media professionals through the decision-making process required when faced with public criticism on social media platforms.

In all, the 11-chapter guidebook focuses on communicating in a mobile and social world as well as winning the attention of audiences on the platforms most important to PR and marketers.

As social media tools have rapidly evolved, they have created both new opportunities and new headaches for professional communicators. Reaching an interested audience with a tailored message in real time has never been easier, and brands and organizations that have found their sweet spot are reaping tremendous benefits from their social media presence. The Social Media Guidebook includes proven tools to make the most of a social media age.

The Social Media Guidebook is available at

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