No bartender necessary: Bud Light introduces cocktail-inspired b - WDAM-TV 7-News, Weather, Sports-Hattiesburg, MS

No bartender necessary: Bud Light introduces cocktail-inspired beverages

ST. LOUIS, MO -

This is a news release from Anheuser-Busch

Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, is introducing a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is an 8%* ABV cocktail-inspired beverage available in three flavors – Long Island, Firewalker and Hurricane – that combines the great taste of America's favorite cocktail flavors with the uniquely smooth and refreshing finish expected from a Bud Light.

"With Bud Light MIXXTAIL, consumers spoke and we listened. We created a cocktail-inspired beverage to quench consumers' demand for more variety, mixology and easy, convenient cocktail solutions. MIXXTAIL'S bold cocktail taste makes it the perfect pregame in a bottle," said Alexander Lambrecht, vice president, Bud Light. "We believe Bud Light MIXXTAIL will be the perfect companion brand to our popular Bud Light Lime Ritas. Together, these brands will help us continue to lead the FMB category."

Like the cocktails that inspired it, Bud Light MIXXTAIL is best served over ice. The new drink will be available in 8-packs of 11.5 oz. recloseable aluminum bottles and single-serve 16 oz. and 25 oz. cans beginning Feb. 16.

Bud Light has a history of success with new product innovations. In 2012, Bud Light introduced Bud Light Platinum, which quickly became the best-selling new beer of that year according to IRI Symphony data. Bud Light Lime Ritas, named a Nielsen Breakthrough Innovation Winner in 2014, make up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the Ritas brand has grown to include four core flavors – Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita – that claim the top four spots in the FMB category. Bud Light expects similar results for the new Bud Light MIXXTAIL line.

For more information on Bud Light MIXXTAIL, visit www.BudLight.com.

Copyright 2015 WDAM. All rights reserved.



  • Local NewsLOCALMore>>

  • Car fire spreads to Hattiesburg home overnight

    Car fire spreads to Hattiesburg home overnight

    Car fire spreads to Hattiesburg home overnight

    Monday, July 23 2018 9:28 AM EDT2018-07-23 13:28:18 GMT
    WDAMWDAM

    A fire breaks out in Hattiesburg, overnight. Right now fire investigators are trying to determine what caused a car to catch fire under the homeowner's carport.

    More >>

    A fire breaks out in Hattiesburg, overnight. Right now fire investigators are trying to determine what caused a car to catch fire under the homeowner's carport.

    More >>
  • Rescued animals in Jones Co. animal cruelty case take flight

    Rescued animals in Jones Co. animal cruelty case take flight

    Monday, July 23 2018 9:27 AM EDT2018-07-23 13:27:54 GMT

    There were 100 animals that were rescued on Wednesday, July 11th by authorities & the humane society of the united states from Lyons ranch road living.

    More >>

    There were 100 animals that were rescued on Wednesday, July 11th by authorities & the humane society of the united states from Lyons ranch road living.

    More >>
  • United Blood Services, WDAM 7 hosting annual "Blood Bowl"

    United Blood Services, WDAM 7 hosting annual "Blood Bowl"

    Monday, July 23 2018 6:25 AM EDT2018-07-23 10:25:54 GMT
    Will you help your community come out on top? Support your town and donate during this years’ “Blood Bowl” bash.; (Photo source: WDAM)Will you help your community come out on top? Support your town and donate during this years’ “Blood Bowl” bash.; (Photo source: WDAM)

    WDAM is committed to “Save our Summer.” With more 20 percent decline in blood donations over the summer, United Blood Services and WDAM 7 are teaming up to help save lives this summer in the Annual “Blood Bowl.”

    More >>

    WDAM is committed to “Save our Summer.” With more 20 percent decline in blood donations over the summer, United Blood Services and WDAM 7 are teaming up to help save lives this summer in the Annual “Blood Bowl.”

    More >>
Powered by Frankly