No bartender necessary: Bud Light introduces cocktail-inspired b - WDAM-TV 7-News, Weather, Sports-Hattiesburg, MS

No bartender necessary: Bud Light introduces cocktail-inspired beverages

ST. LOUIS, MO -

This is a news release from Anheuser-Busch

Bud Light, the brand behind the wildly successful Bud Light Lime Ritas, is introducing a new cocktail-inspired product to the growing Bud Light portfolio: Bud Light MIXXTAIL. Bud Light MIXXTAIL is an 8%* ABV cocktail-inspired beverage available in three flavors – Long Island, Firewalker and Hurricane – that combines the great taste of America's favorite cocktail flavors with the uniquely smooth and refreshing finish expected from a Bud Light.

"With Bud Light MIXXTAIL, consumers spoke and we listened. We created a cocktail-inspired beverage to quench consumers' demand for more variety, mixology and easy, convenient cocktail solutions. MIXXTAIL'S bold cocktail taste makes it the perfect pregame in a bottle," said Alexander Lambrecht, vice president, Bud Light. "We believe Bud Light MIXXTAIL will be the perfect companion brand to our popular Bud Light Lime Ritas. Together, these brands will help us continue to lead the FMB category."

Like the cocktails that inspired it, Bud Light MIXXTAIL is best served over ice. The new drink will be available in 8-packs of 11.5 oz. recloseable aluminum bottles and single-serve 16 oz. and 25 oz. cans beginning Feb. 16.

Bud Light has a history of success with new product innovations. In 2012, Bud Light introduced Bud Light Platinum, which quickly became the best-selling new beer of that year according to IRI Symphony data. Bud Light Lime Ritas, named a Nielsen Breakthrough Innovation Winner in 2014, make up more than one-third of the FMB (flavored malt beverage) category. Since the launch of Lime-A-Rita in 2012, the Ritas brand has grown to include four core flavors – Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita – that claim the top four spots in the FMB category. Bud Light expects similar results for the new Bud Light MIXXTAIL line.

For more information on Bud Light MIXXTAIL, visit www.BudLight.com.

Copyright 2015 WDAM. All rights reserved.



  • Local NewsLOCALMore>>

  • Council votes to keep Bay Street business closed

    Council votes to keep Bay Street business closed

    Tuesday, September 19 2017 10:39 PM EDT2017-09-20 02:39:47 GMT

    An old gas station on Bay Street will stay closed, but future growth on the Hattiesburg corridor is still an option.

    More >>

    An old gas station on Bay Street will stay closed, but future growth on the Hattiesburg corridor is still an option.

    More >>
  • Hattiesburg warns residents of email scam

    Hattiesburg warns residents of email scam

    Tuesday, September 19 2017 10:26 PM EDT2017-09-20 02:26:45 GMT
    Example of scam email Source: City of HattiesburgExample of scam email Source: City of Hattiesburg
    The City of Hattiesburg warned its residents about an email scam making its rounds on Tuesday.  "Today, a Hattiesburg resident made city officials aware of an email scam regarding parking tickets," read the email from the city.  All tickets issued by Hattiesburg's Parking Division are paper and will not be delivered electronically, according to city clerk Kermas Eaton. Residents should be careful to pay attention to any email or phone correspondents asking for pe...More >>
    The City of Hattiesburg warned its residents about an email scam making its rounds on Tuesday.  "Today, a Hattiesburg resident made city officials aware of an email scam regarding parking tickets," read the email from the city.  All tickets issued by Hattiesburg's Parking Division are paper and will not be delivered electronically, according to city clerk Kermas Eaton. Residents should be careful to pay attention to any email or phone correspondents asking for pe...More >>
  • State auditor gives overview of state spending to GOP Women's group

    State auditor gives overview of state spending to GOP Women's group

    Tuesday, September 19 2017 9:13 PM EDT2017-09-20 01:13:39 GMT
    State auditor Stacey Pickering speaks to a meeting of Forrest-Lamar Republican Women Tuesday. Photo credit WDAM.State auditor Stacey Pickering speaks to a meeting of Forrest-Lamar Republican Women Tuesday. Photo credit WDAM.

    State Auditor Stacey Pickering presented an overview of Mississippi's fiscal spending during a meeting of Forrest-Lamar Republican Women Tuesday. Pickering spoke about the state's new comprehensive annual financial report. That report and the Legislative Budget Report, just released Tuesday, can be found on the state auditor's website at osa.ms.gov. Pickering said his office is currently engaged in several public corruption investigations, which have led to several arrests in No...

    More >>

    State Auditor Stacey Pickering presented an overview of Mississippi's fiscal spending during a meeting of Forrest-Lamar Republican Women Tuesday. Pickering spoke about the state's new comprehensive annual financial report. That report and the Legislative Budget Report, just released Tuesday, can be found on the state auditor's website at osa.ms.gov. Pickering said his

    More >>
Powered by Frankly