Hattiesburg tourism to focus marketing on millennials in 2015

Hattiesburg tourism to focus marketing on millennials in 2015

HATTIESBURG, MS (WDAM) - 2015 will see new construction at many of Hattiesburg's most well-known current and future tourist attractions and will also see a new emphasis on attracting younger tourists to the Hub City.

In April, the Hattiesburg Zoo will unveil the new "Bug Hub" during the zoo's annual Birthday Bash. That's a playground just for 2-8 year-olds.

A new nearby boardwalk is also being built.

At the old Eureka School, work will soon begin on a major internal construction project, which will include the installation of a new elevator. The historic school is being turned into a civil rights museum.

That facility's "Cafetorium" will also open this year.

Meanwhile, local tourism officials will also direct much of their new marketing toward millennials.

"Millennials look for unique activities, unique shops, unique restaurants, unique experiences, authentic experiences and that's something that we're very in tune with and focused on," said Rick Taylor, executive director of the Hattiesburg Convention and Tourism Commissions.

Also, coming up in February, the African-American Military History Museum will have several events focusing on Black History Month.

And in March, the museum will have special events for Women's History Month.