This is a news release from WalletHub
With 66 percent of consumers planning to shop this Black Friday, more than in previous years, the leading personal finance social network WalletHub conducted an in-depth analysis of
To help consumers maximize their savings this year, WalletHub surveyed 5,525 deals from the 2014 Black Friday ad scans of 21 of the biggest U.S. retailers. Below is a quick summary of our findings.
- JCPenney has the highest overall discount rate at 65%. Costco has the lowest at 21%.
- “Jewelry” is the most discounted category at 58%. “Electronics & Computers” are the least discounted at 30%.
- The overall average discount for Black Friday is 39%. Consumers should aim for this or a greater discount in order to avoid Black Friday traps.
- The “Toys” category has the biggest number of discounted items, representing 26% of all offers. The “Consumer Packaged Goods” category has the smallest, with only 1.3% of all offers.
For the full report and to see where each retailer ranks for each product category, please visit: