WalletHub looks at best and worst stores for Black Friday deals

WalletHub looks at best and worst stores for Black Friday deals

This is a news release from WalletHub

With 66 percent of consumers planning to shop this Black Friday, more than in previous years, the leading personal finance social network WalletHub conducted an in-depth analysis of

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To help consumers maximize their savings this year, WalletHub surveyed 5,525 deals from the 2014 Black Friday ad scans of 21 of the biggest U.S. retailers. Below is a quick summary of our findings.

 Best Retailers for Black Friday  
 1.JCPenney (65%) 6.Walgreens (47%)
 2.Macy's (54%) 7.Office Depot and OfficeMax (44%)
 3.Rite Aid (53%) 8.Ace Hardware (41%)
 4.Meijer (51%) 9.Kohl's (40%)
 5.Sears (50%) 10.Staples (39%)

Key Stats

  • JCPenney has the highest overall discount rate at 65%. Costco has the lowest at 21%.
  • “Jewelry” is the most discounted category at 58%. “Electronics & Computers” are the least discounted at 30%.
  • The overall average discount for Black Friday is 39%. Consumers should aim for this or a greater discount in order to avoid Black Friday traps.
  • The “Toys” category has the biggest number of discounted items, representing 26% of all offers. The “Consumer Packaged Goods” category has the smallest, with only 1.3% of all offers.

For the full report and to see where each retailer ranks for each product category, please visit: