HATTIESBURG, MS (WDAM) - Most everyone knows, October is Breast Cancer Awareness Month. And here at WDAM it would be hard not to realize it on the 7th of every month, since most everyone and everything, including our website is draped in pink thanks to our partnership with Kim's No Bull in Laurel.
You can trace the roots of the “Wear Pink in October” effort back to the early nineties in New York City. Pink ribbons were first utilized there to show support and bring awareness to this terrible disease. Today businesses, ball teams, hospitals and many non-profit organizations work hard to build awareness, because it is through awareness that there is hope to beat this cancer.
Early detection through self exams or mammograms can save lives. If detected early, the five-year survival rate is 97 percent. That's pretty impressive when you hear that roughly one in eight women will develop breast cancer sometime in their lives. That is a staggering figure, so don't forget to Pink Up.
This is today's viewpoint.