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Facebook ending gift cards

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Facebook is discontinuing gift cards. (Source: MGN Online) Facebook is discontinuing gift cards. (Source: MGN Online)

(CNN) - Facebook is getting out of the gift card business.

No more wrapped-present icons will tell you to send a Starbucks or Target gift card on your friend's birthday. 

The gifts service is set to be discontinued mid-August.

The news comes days after Facebook revealed its new "buy" button. It allows users to make purchases from small businesses partnered with the social media website.

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