Southern Miss, Ole Miss and Mississippi State.
The competition between the trio encompasses all sports and USM Athletic Director Bill McGillis, offered his view into the rivalry.
"Southern Miss is the 33rd winningest program in the history of college football and the winningest in the state of Mississippi, in the last 10 years and the last 20 years, just not the last two."
"We compete with them in a lot of different ways."
Financially speaking it isn't close. According to figures posted by the USA Today, out of 230 schools listed, Ole Miss ranks 36th in revenue with $73.3 million generated in 2013, with a profit just over 2 million.
Mississippi State ranks 49th with $62.7 million in revenue with $5.4 million in profit.
Southern Miss? 108th in revenue at 22.7 million with a profit of $377,360.
Those numbers won't matter August 30, as the Golden Eagles and Bulldogs face-off in Starkville for both school's season opener.
"What a fabulous way to launch the college football season," said McGillis. "You have so many more people I think talking about the opening game within our state this year because it's between Southern Miss and Mississippi State."
Fans for both teams may be at each others throats at the end of August, but McGillis wants to have support from everybody, no matter where their allegiances lie.
"We find we do get support from Mississippi State and Ole Miss alums that live in our community, because they realize this institution is part of the financial engine for the Pine Belt region. A lot of those folks can't go to Oxford and can't go to Starkville for games, and we'd like them to come to our games."
Focusing on the future, a trip to Oxford is not out the question for Southern Miss supporters.
"We've got a great relationship with the administration at Ole Miss. Ole Miss is aware of our interest in playing again and a lot of different things."