Ole Miss links beacon technology and rewards program; integrates with mobile app to enhance fan Experiences at campus events

HATTIESBURG, MS (WDAM) - This is a news release from the University of Mississippi department of athletics 

OXFORD, Miss. (July 8, 2014) --- The University of Mississippi have become the new trailblazers in collegiate sports technology. Rebel fans can now be reached by their mobile devices through an updated Rebel Rewards app providing game schedules and events.

Ole Miss Athletics has partnered with leaders in mobile marketing and app development. Total Communicator Solutions and Gimbal Incorporated, now provides notifications to fans on campus events, alerts, offers and Rebel Rewards points. Rewards will include branded game-day attire, accessories, game tickets and much more.

"The beacon technology will not only enhance engagement among our existing fans, but continue to grow our loyal fan base," said Ole Miss senior associate athletic director, Michael Thompson.

Gimbal's proximity beacons are small transmitters that use Bluetooth Low Energy (BLE) technology to exchange encrypted data with mobile phone devices. Each beacon activates the mobile phone when it becomes within range and sends a query to the Spark Compass platform.

President and founder of Total Communicator Solutions, Erik Bjontegard, also shared the benefits of the app includes "faster check in at sporting events, finding a seat within an unfamiliar venue and receiving relevant offers."

Recently, professional sports leagues have begun planning to install Gimbal beacon systems in venues to drive consumer activity and engagement with teams, players and venues. Data drawn from beacon technology is also used to monitor consumer behavior and decisions, providing timely and relevant data for improving communications and marketing programs. 

The first home game of the season will be held on September 13 against the University of Louisiana.