Local designer creates Charlotte Hornets' new identity - WDAM-TV 7-News, Weather, Sports-Hattiesburg, MS

Local designer creates Charlotte Hornets' new identity

HATTIESBURG, MS (WDAM) -

Hattiesburg design company, RARE, teamed up with the Charlotte Hornets basketball team to reveal new court designs Thursday.

The floor features the newly designed hornet at center court, teal boarders, and purple free throw lanes.

Completion of the court signifies a transformation for Michael Jordan's team and was the final step in the process of becoming the Hornets once again.

Since the announcement last year, the hornets have worked to bring the logo to life by releasing each design as it was created. Jerseys for the team were released on June 19.

Rodney Richardson, owner of RARE, collaborated with Jordan to design the team's new identity.

Rare was founded in 1999, and is located in downtown Hattiesburg. The company is small in size but has worked for other major teams such as the Houston Texans, the New Orleans Pelicans and the Memphis Grizzlies. 

Rare has also worked locally with Southern Miss, Forrest General, Pine Grove, Plaid Rhino and Rainforest. 

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