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Convert Website Visitors Into Customers with Shorter Content

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NEW YORK, June 16, 2014 /PRNewswire/ -- For small business owners, your website is the central hub of your online marketing presence and a crucial component to building brand awareness. Often times, the desire to convey everything about your company results in text-heavy web content that can be a detriment to your site visitors and eventually, your business. Some of the benefits of shorter web content are:

  • Succinct messages are clearer and easier for consumers to understand
  • Leads will be more inspired to contact you quickly if there is less information to sift through
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For more on the benefits of shorter web content, view the latest blog post titled "Website Content: The Long, and The Short" on PR Newswire's Small Business Toolkit: http://bit.ly/1lcXj4V

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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