Madeleno Joins FORTECH Products As Chief Operating Officer - WDAM - TV 7 - News, Weather and Sports

Madeleno Joins FORTECH Products As Chief Operating Officer

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BRIGHTON, Mich., May 21, 2014 /PRNewswire/ -- Luis Madeleno has joined FORTECH Products as chief operating officer (COO) with responsibility for the company's growing operations in the United States, Brazil, Mexico and the Asia Pacific region.

Luis Madeleno

Madeleno previously served as COO for Sodecia Corporation's Asia-Pacific operations. Based in Brighton, FORTECH is a major provider of corrosion-resistant coatings, metal-forming lubricants and contract packaging services for the auto industry.

"Luis Madeleno brings a wealth of automotive experience to our management team, as well as a global perspective earned through assignments in Europe, the NAFTA region, South America and a number of countries in the Asia Pacific region," said Creighton Forester, FORTECH's CEO and president. "He's well-suited to help lead our international expansion efforts."

In addition to Sodecia, Madeleno has held senior management positions at Benteler, General Motors and Delphi. At Benteler he managed key operations in South Africa, France, Spain and Turkey. Previously he had worked with General Motors and Delphi with management assignments in Brazil, Indonesia, Germany, Poland, Russia and Thailand.

A native of Lisbon, Portugal, Madeleno holds a law degree from Portugal's Lisbon University and a master's degree in business administration from the Catholic University of Lisbon. Fluent in English, French, Portuguese and Spanish, he also has studied at Dartmouth University's Tuck Business School and Michigan State University.

Madeleno currently lives in West Bloomfield, Michigan.

Founded in 1994, FORTECH develops and manufactures corrosion resistant water-based paints and coatings for the automotive, recreational vehicle and allied industries. The company also works with a variety of customers to formulate and package aftermarket lubricants and additives.

FORTECH Products has grown steadily through acquisitions and new product development in North America, as well as through an expanding global sales and manufacturing network. The company acquired U.S. Petrotech in 1997, Argus Coatings in 1999 and LG Formulaters in 2000. Coating products include automotive approved high heat resistant water-based coatings, as well as high heat resistant water-based chip resistant coatings.  FORTECH Products, Inc. works with a diversity of customers to formulate, manufacture and package aftermarket lubricants and additives.  FORTECH Products Inc. is also a manufacturer of state of the art OEM approved metalworking and metalforming lubricants.

Key automotive partners for FORTECH's products and services include General Motors, Ford, Chrysler, Fiat, Volkswagen, AAM, Akebono, Bosch, Magna, Metaldyne, PPG, TRW, Dana, Sodecia, Crown Group and Valeo.

FORTECH Products, Inc.

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