Memphis using music to encourage health insurance enrollment - WDAM - TV 7 - News, Weather and Sports

New twist to old song aimed to inspire health care signups

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Memphis Mayor A C Wharton is hoping a musical message will jumpstart Memphians to sign up. Memphis Mayor A C Wharton is hoping a musical message will jumpstart Memphians to sign up.
The Obama administration is still struggling to sign people up under the Affordable Care Act. The Obama administration is still struggling to sign people up under the Affordable Care Act.
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MEMPHIS, TN -

(WMC-TV) – If you do not have health insurance, you have less than two weeks to sign up under the Affordable Care Act. President Barack Obama's administration launched a final push with help from celebrities and professional athletes to encourage people to sign up.

Mayor A C Wharton hopes a tune from the past with a new twist will remind Memphians to sign up.

The mayor's office, along with local hospitals, and the Memphis Music Foundation, made key changes to the lyrics of a familiar tune.

The 1979 soul classic "Come Go With Me," made famous by Teddy Pendergrass, was reworked to encourage people to get signed up for health care before March 31. The 2014 version of the song is called "The Marketplace," featuring vocals by Memphis artist Will Graves.

Mobile users, click here to watch the full music video.

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