Customers cash in on a Super Bowl deal at Gardendale jewelry sto - WDAM-TV 7-News, Weather, Sports-Hattiesburg, MS

Customers cash in on a Super Bowl deal at Gardendale jewelry store

Customers enjoy some food and their refunds at Friday's party. Source: WBRC video Customers enjoy some food and their refunds at Friday's party. Source: WBRC video
GARDENDALE, AL (WBRC) -

It's not every day that a jewelry store gives its customers their money back after buying something.

But that's exactly what happened Friday at Jeff Dennis Jewelers in Gardendale.

"Pretty much just jumped around and screamed and excited I got my money back," said 12-year-old Bailey Parsons.

Parsons walked out of Jeff Dennis Jewelers with a nice chunk of change after buying his girlfriend some charms during a two-week Super Bowl promotion.

"We had guaranteed folks that had bought from January 21st to February 1st they would all get their money back if there was a safety [during the Super Bowl]," Dennis said.

Customers who watched the Super Bowl they knew within seconds that they would get their refund.

Kathleen McLendon said her husband "was screaming before I even knew it."

McLendon not only took part in this year's promotion but three others as well.

"Winning three out of four is pretty good. I probably would lose the rest of them then I'd be disappointed so I go out happy too," said McLendon.

It's those happy customers that make a happy owner and one who is still turning a profit.

"People are still turning around and buying new things and you know they're spending the money back in the store. And if not even if they're still taking the money and spending it back in the community it's good," Dennis said.

He says just under $70,000 dollars was spent during the promotional period and a total of 461 customers came in Friday and shopped.

He said he is insured so he's not losing all of that money.

Copyright 2014 WBRC. All rights reserved.

  • Local NewsLOCALMore>>

  • Mississippi AG joins suit to block net neutrality rollback

    Mississippi AG joins suit to block net neutrality rollback

    Friday, February 23 2018 4:53 PM EST2018-02-23 21:53:44 GMT
    The Mississippi Attorney General has joined a lawsuit against the Federal Communications Commission's rollback of net neutrality. (Photo source: AG's office)The Mississippi Attorney General has joined a lawsuit against the Federal Communications Commission's rollback of net neutrality. (Photo source: AG's office)
    The Mississippi Attorney General has joined a lawsuit against the Federal Communications Commission's rollback of net neutrality. (Photo source: AG's office)The Mississippi Attorney General has joined a lawsuit against the Federal Communications Commission's rollback of net neutrality. (Photo source: AG's office)
    The Mississippi Attorney General has joined a lawsuit against the Federal Communications Commission's rollback of net neutrality. Attorney General Jim Hood's office announced the filing of a petition to formally begin the lawsuit in a Friday press release.  Hood will join 22 other attorney generals in filing the petition for review in the U.S. Court of Appeals for the D.C. Circuit after the the FCC published the final rule repealing net neutrality in Friday's Fede...More >>
    The Mississippi Attorney General has joined a lawsuit against the Federal Communications Commission's rollback of net neutrality. Attorney General Jim Hood's office announced the filing of a petition to formally begin the lawsuit in a Friday press release.  Hood will join 22 other attorney generals in filing the petition for review in the U.S. Court of Appeals for the D.C. Circuit after the the FCC published the final rule repealing net neutrality in Friday's Fede...More >>
  • Man charged in Laurel vape shop burglary

    Man charged in Laurel vape shop burglary

    Friday, February 23 2018 2:48 PM EST2018-02-23 19:48:28 GMT
    Riley Ty Crowe (Photo source: Laurel Police Department)Riley Ty Crowe (Photo source: Laurel Police Department)
    Riley Ty Crowe (Photo source: Laurel Police Department)Riley Ty Crowe (Photo source: Laurel Police Department)

    A 19-year-old was arrested by Laurel police Thursday and charged in connection to a vape shop burglary.

    More >>

    A 19-year-old was arrested by Laurel police Thursday and charged in connection to a vape shop burglary.

    More >>
  • Jackson State University Alumni Talent Fashion Exhibition

    Jackson State University Alumni Talent Fashion Exhibition

    Jackson State University Alumni Talent Fashion Exhibition

    More >>

    Jackson State University Alumni Talent Fashion Exhibition

    More >>
Powered by Frankly