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Apple announces iTunes Festival

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Apple announced its first iTunes Festival will be held in March. (Source: CNN) Apple announced its first iTunes Festival will be held in March. (Source: CNN)

(CNN) - Apple announced Wednesday it would debut its first U.S. iTunes Festival.

The concert series has been slated to be part of South by Southwest in Austin, TX, according to the news release. Coldplay, Imagine Dragons and Keith Urban have been scheduled to perform.

The free festival was scheduled from March 11 to March 15. Users on iTunes will also be able to stream it on-demand via the application's store, according to Apple.

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