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50+ Singles Celebrate a Year of Fantastic Dates, Find Love Later In Life on AARP Dating Site
WASHINGTON, Feb. 4, 2014 /PRNewswire-USNewswire/ -- AARP is celebrating the 1-year anniversary of AARP Dating powered by HowAboutWe, a dating site designed to help people find love online by going on great dates, offline. On AARP Dating, 50+ singles finish the phrase, "how about we…" with the date they'd like to go on, connect and get together.
Over the past year, AARP Dating users have suggested nearly a quarter of a million dates since launch. By providing a platform that helps singles connect in person, AARP is actively helping its members combat social isolation, a problem that impacts as many as 17% of older Americans1, often negatively affecting their health and quality of life. With 45% of older adults (65+) divorced, separated or widowed, a modern service that provides a quick, easy way to meet new people is more important than ever.
"It's never too late to enjoy another person's company and admiration. And, contrary to what you may have heard, it's a lot easier and better after 50 than when people were young and a whole less secure in who they are and what they want," said Dr. Pepper Schwartz, AARP's Love & Relationships Ambassador. "People can do well alone, but I think we were all meant to love or at least be affectionate with someone. Dating, flirting, sharing feelings, and maybe, if we're lucky, falling in love, is good for our heart, mind, soul and body."
True Life Stories from Real AARP Daters: From finding a serious relationship, to getting out and meeting new people, success for AARP daters is as varied as their stories:
Culture + Coffee + the Great Outdoors = The Perfect Date on AARP Dating: After analyzing close to a quarter million dates suggested by AARP Dating users over the past year, three major trends emerged in their dating habits:
How 50+ Singles Use AARP Dating: They're optimistic, weekend-loving and equal-opportunity daters.
AARP Dating can be accessed at dating.aarp.org and gives visitors to the site an exclusive 7-day free trial, plus a 50 percent discount for AARP members who choose to subscribe to the monthly service.
AARP recently released Dating After 50 for Dummies, authored by AARP's Love & Relationship Ambassador Dr. Pepper Schwartz. Both she and AARP Contributor and author of The Best of Everything After 50: The Experts' Guide to Style, Sex, Health, Money, and More, Barbara Hannah Grufferman are available to discuss the 50+ dating landscape, offer tips on creating a profile, suggesting dates and sending messages, as well as how to survive Valentine's day as a single person. Real 50+ singles on AARP Dating and HowAboutWe are available for interviews upon request.
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.
Founded in 2010, HowAboutWe is a digital lifestyle company dedicated to helping people fall and stay in love. Headquartered in Brooklyn, New York, HowAboutWe is comprised of two subscription-based products, HowAboutWe Dating and HowAboutWe for Couples, and HowAboutWe Media, an independent media network devoted to all things love, sex and culture. For more information, visit www.howaboutwe.com
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