Howard Industries launches online shopping experience

ELLISVILLE, MS (WDAM) - Howard Industries usually distributes technology and power products to big industries, but starting Tuesday, an additional focus turns to the consumer.

"Instead of doing just business to business sales, we wanted to break into the consumer market," said Sam McAlister, manager of marketing at Howard Industries. "The easiest way for us to do that was to start with an e-commerce website."

The online store is called Howard Store ( and it offers anything from computers to home appliances to Christmas decorations.

"We have over 300,000 name-brand products," said McAlister. "We have a really long, broad line of technology products."

But with so many sites like Amazon and Best Buy that provide the same services, what's the difference with Howard Store?

"We also have great deals," explained McAlister. "We're all about saving our customers a lot of money, and the convenience of ordering from your home and having it shipped directly there, sometimes in a two-day turn around, is one of the main benefits that we enjoy."

The ease of the online shopping experience is just the same with Howard Store as it is with other online services.

"Pick your favorite products, add them to your shopping cart, and then with the click of a button and entering your credit card information, then it's sent directly to your house," said McAlister.

The online store will offer giveaways throughout this holiday season for its shoppers and is looking toward the future with a mobile app that is currently under creation.

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