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COLUMBIA, S.C., Oct. 24, 2013 /PRNewswire/ -- Fifteen marketing organizations in the U.S. and Canada will provide free marketing services to more than 75 nonprofit organizations through CreateAthon, one of the marketing industry's leading pro bono programs, during National Pro Bono Week. Pro Bono Week, which takes place October 20-26, 2013 is the first ever global celebration of skills-based volunteerism and the impact it can have on the social sector.
CreateAthon was founded by Riggs Partners in Columbia, South Carolina in 1998. As CreateAthon partners, marketing agencies, universities, corporations and professional clubs donate their time and talent by holding 24-hour marathons during which professionals and students develop marketing strategies and creative materials that can help nonprofit organizations meet specific marketing objectives. Deliverables take the form of branding initiatives; marketing, public relations and fundraising plans; creative materials in print, digital, and broadcast formats; and more.
Since its founding, CreateAthon has grown from a single-market event to a 501 (c) (3) organization that has attracted more than 85 marketing agencies, universities, corporations and professional clubs as official CreateAthon partners. Cumulatively, CreateAthon has helped more than 1,500 nonprofit organizations in North America by delivering approximately 3,200 pro bono marketing projects valued at $16.1 million.
After an application process, CreateAthon partners select their own local clients in their market. The nonprofit clients selected nationwide this year include:
Columbia, SC – Riggs Partners
Columbia, SC – CreateAthon on Campus at University of South Carolina
Austin, Texas –Build-A-Sign/Austin AIGA
Greenville, South Carolina – DNA Creative Communications
Melville, NY - EGC Group
Sacramento, CA – Emcee Design
Toronto, ON - FleishmanHillard
Hudson, NC – Paragon Design Group
St. Louis, IL – Think Tank
Kitchener, ON – Two Blonde Chicks
Los Angeles, CA – verynice
Greensboro, NC – The Sales Factory
Nashville, TN – redpepper
Williamsburg, VA - Proximo Marketing Strategies
Wilkes-Barre, PA – Dawe Consulting Group
Other CreateAthon partners holding their events throughout 2013 and the spring of 2014 include:
Altria, Richmond, VA
J Fitzgerald Group, Lockport, NY
Orchid Communications, St. Helier, Jersey
Red Thinking, South Riding, VA
Trio Solutions, Charleston, SC
Waggener Edstrom, Portland, OR
White Space Creative, Akron, OH
Furman University, Greenville, South Carolina
Virginia Commonwealth University, Richmond, Virginia
For more information on the program, please visit www.createathon.org.
Image with caption: "CreateAthon Provides Free Marketing to More than 75 Nonprofits in US & Canada." Image available at: http://photos.prnewswire.com/prnh/20131024/CL03596
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