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NEW YORK, Oct. 15, 2013 /PRNewswire/ -- Lifebooker, a leading marketing and booking technology company, is expanding their reach of yield management and lead generation with Powered by Lifebooker (PBL). Beauty, health, and medical professionals can now create a better experience for existing clients, referrals, and leads with a user-friendly booking platform and Lifebooker's suite of marketing tools.
PBL merges marketing content and technology with online booking via a new web page featuring the service provider's brand. The program gives service providers access to all of Lifebooker's functionality, including the booking platform and calendar, discounting tools, editorial content, photography, ratings, reviews, and more. Service providers can easily link to their booking page from their own websites and other marketing programs.
Service providers adopting the PBL platform are part of a contextualized ad network that shares customers between non-competing businesses. Additionally, they are featured on the Lifebooker Marketplace, a discovery website that allows consumers to browse, compare, and book appointments online.
"In the real world, customers and service providers regularly recommend services to their friends and peers," says Lifebooker CEO Arnold Reichman. "By harnessing technology, we can accelerate that process in a non-competitive way and align the interests of Lifebooker, service providers, and clients in a single advertising network."
Unlike the Lifebooker Marketplace, which charges a commission for bookings with new clients, the PBL page has a flat monthly fee with absolutely no booking commissions.
"The subscription model and monetization of new customers is a powerful revenue driver for Lifebooker," says Reichman. "Powered by Lifebooker leverages our investment in technology and commitment to aligning our interests with those of our service provider partners."
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