According to cyber-bullying statistics from the iSafe Foundation, more than half of adolescents and teens have been bullied online.
The problem turned very serious for Lana Swoape.
"It's just so unreal. I can't believe my baby's in the ground. You're not supposed to bury your kids," she says.
Her daughter locked her bedroom door, tied a scarf around her neck, and hanged herself 20 minutes after a normal conversation with her mom.
"I can't get that look out of my face, finding her, what she looked like, day and night, asleep, awake. Sometimes the picture is stronger than others, but it's always there," says Swoape.
Once upon a time, there was a princess. In fairy tales, the princess gets bullied by a wicked witch or evil stepmother. These days, princesses often get bullied by classmates in social media. Facebook, Twitter, and in Tori Swoape's case, her family says it was a video posted to YouTube.
According to her mother, "It was a video of two girls having sexual interactions. It was really blurry, and it was the back of two girls heads. They were saying it was Tori."
It didn't matter how many times Tori said it wasn't her, the humiliation grew.
"I did know she was being bullied, I told her I was going to go to the school, and she asked me not to. She said, 'Please Mom, don't. You'll just make it worse,'" Swoape recalls.
What makes it worse is the permanency of words and images online, where they can be repeated forever, whether they're true or false.
Now, there are multiple Facebook pages created in Tori's name - to stop bullying. It's a movement her family embraces, though it's still tough for them to understand what happened.