Cellular South officially changes name to C Spire Wireless

HATTIESBURG, MS (WDAM) - Reset your phones. It's a new upgrade for Cellular South.

The country's largest privately held cell phone company introduced it's new name change, "C Spire Wireless," Monday morning.

Stores across Mississippi unveiled the name change as part of a revamping of its image. The Ridgeland company will soon launch a campaign to better personalize its services to its customers.