Local homeless pet advocate selected for People Saving Pets campaign

HATTIESBURG, MS (WDAM) - A local advocate for homeless pets has been invited by Pet Smart Charities Inc. to serve on a national advisory committee called People Saving Pets.

Valerie Rachal, the Director of the Southern Pines Spay and Neuter Clinic will join with Pet Smart Charities to design and deliver outreach to change community perceptions about homeless pets.

Rachal will representing the south and will be responsible for reviewing marketing strategies and providing feedback on how those strategies will resonate in the south and local communities.

"It will include lots of television commercials and media events, said Rachal. "We'll be developing all sorts of things to try to get folks all across the county really engaged in the plight of homeless pets and in the joy of adopting pets and the joy of having pets as family members."

The campaign is being tested in Phoenix and Oklahoma City and is expected to be rolled out across the country in 2012.

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