With Halloween fast approaching, stores have begun stocking their shelves full of costumes and candy. Some stores in the Hattiesburg area start preparing months in advance for the expected Halloween rush. Beautiful Day on Highway 49 has been open since the early 1970s and operates under the alias, Booger Hollow, during Halloween to help increase customer traffic. Store owner Mel Johnston attributes their Halloween spike in sales to always being consistent and meeting their customers' demands for almost 30 years.
He says the Halloween season is when they typically see the highest sales. However, they haven't always sold costumes and other Halloween garb.
"When we were in the mall back in the 70s, September to November, and October, beginning of November, was always such poor months so we started doing Halloween, and just stayed with it. It's been really healthy for us and our customer base and support's always been real strong."
Johnston says he expects customer traffic to pick up significantly this week, because he says high school and college students wait until the last minute to prepare for their Halloween activities.