New car tag for Southern Miss fans - WDAM-TV 7-News, Weather, Sports-Hattiesburg, MS

New car tag for Southern Miss fans

Hattiesburg, MS (WDAM) University of Southern Mississippi officials hope supporters will "Ride with Pride" by displaying a redesigned Mississippi license plate on their vehicles.

The new tag, which became available July 1, sports the Golden Eagle logo in a spot traditionally reserved for the university seal. David Wolf, Southern Miss vice president for advancement, said fan feedback played a role in the license plate's redesign.

"When I got here (January, 2008), a lot of us realized that people were really excited about the Golden Eagle head logo," said Wolf. "I believe it's the most distinctive emblem in the state.

"And we noticed that fans were putting bumper stickers on their cars with the eagle logo over the seal. So it became pretty obvious that we should consider making a change."

The proposed redesign was sent to the Mississippi Tax Commission, which returned mockups for consideration. The new tags can be purchased at all 82 county tax offices. Both numbered and personalized plates are available anytime, regardless of the individual's renewal month, at a cost of $50 above the regular tag price.

Since the license plate program began in 1992, about 6,000 Southern Miss license plates have been sold every year. The university keeps $32.50 from every tag sold and uses the proceeds to help fund undergraduate and graduate scholarships.

"We think the timing is perfect with football season right around the corner," Wolf said. "And we want this new license plate embraced by other than just our alumni. It would great to see all fans of the university showing their support with the new tag."

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