Go Pink Page - WDAM - TV 7 - News, Weather and Sports

Breast cancer is the leading cause of cancer death in U.S. women. It’s estimated by the American Cancer Society that almost 40,000 women will die of breast cancer this year. All of us have been touched by breast cancer somehow in our lives, whether by a personal battle or the battle of a friend or loved one. With education, we can help reduce the numbers of those who fall victim to this disease. Our PINK UP campaign is an annual partnership between WDAM and Kim’s No Bull in Laurel. This campaign will provide our viewers with the information they need to make educated decisions about their health.
It all starts with you! Be a part of the team. Wear PINK on the 7th of each month. Remind your family & friends to take the time on the 7th of every month to do a breast self-exam. Talk about the healthy choices you can make to help reduce your cancer risks. News 7 will PINK UP the 7th of each month by going PINK with our newscasts and on wdam.com. We’ll also feature special PINK UP reports on the 7th of each month to help increase awareness on ways to fight breast cancer.


Topics covered in the campaign will include: nutrition, exercise, chemotherapy, radiation, sexuality, beauty tips and more. Survivors will also be encouraged to share individual stories.

News 7 will be working with several local resources to help bring viewers the latest information on services and support available here in the pine belt. We’ll help provide information from various local foundations that could help local women get the help they need to fight breast cancer.

According to the American Cancer Society , there are now more than 13.7 million cancer survivors in the United States. That number is expected to grow to nearly 18 million by 2022. Cancer survivors go through three defined stages of survivorship. More information about these stages is available at the MD Anderson Cancer Center. Other Resources: Susan G Komen for the Cure - FGH Cancer Center - Pink Ribbon Fund - Deanna Favre Hope Foundation